RADIO ADVERTISING

Awarded at Cannes, Ojo de Iberoamérica, Círculo Creativo and Ángel de la Radio

After realizing that my career as an Industrial Engineer wasn’t the kind of gig I was looking for, I ventured into the ad world first in Guadalajara and afterward in Mexico City where the big fishes swim in golden ponds. I started at Grey and then made my way through the industry in agencies like BBDO and Publicis, working for brands like Mercedes-Benz, Snickers, Doritos, Heineken and PlayStation. I chose the following radio ads not only because they were awarded, but because of the copywriting craft involved.